Make no mistake, a fresh white pair of Adidas Superstars with contrasting stark black stripes is a look wholly owned by Run-DMC Streetwear fans treat this sneaker silhouette and colorway as a stone-cold classic, and Adidas has “My Adidas” to thank for that. The Adidas Superstar is not technically a hip-hop sneaker collaboration, but because of Run-DMC’s hit single “ My Adidas,” it felt wrong to start this list anywhere else. In a celebration of hip-hop and streetwear, we’re running through the most important hip-hop sneaker collaborations of all time, starting with… So it shouldn’t come as a surprise that some of the best sneakers (arguably the emblem of streetwear itself) have a rapper’s name attached. Hip-hop provides the face, streetwear provides the look, and the two entities rely on one another to move product.
Streetwear and hip-hop haven’t just been growing parallel to one another, they feed off of one another. Whether you’re a small fashion label just getting started, or an iconic luxury house like Gucci or Louis Vuitton, if you’re not designing streetwear, you’re not connecting with the people. Streetwear similarly went from being a niche fashion aesthetic to a world-dominating force in modern fashion. Hip-hop went from a niche genre that was written off as a fad in the late ’70s and early ’80s and blossomed into a phenomenon that has since influenced every other genre of American music (see autotune country) and become the dominant musical genre of cultural expression in America.
That’s not hyperbole, streetwear and hip-hop have taken over the world. The two entities go hand-in-hand, pushing up against and off of one another in their steady quest to take over the world. Straight up, streetwear wouldn’t exist if it wasn’t for hip-hop.
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